Increasing Market Share

Automotive Fixed Ops Vendor


Dealer participation level in the luxury dealership OE factory-approved marketing program was below required contract standards and had fallen for several months in a row. Participation must increase by 10% in order to comply with OE contracts standards.



Dealership participation immediately stopped the cancellation trend by showing great consultation value and then slowly built positive participation growth. Within 9 months, the vendor’s field force exceeded contract requirements in dealership participation.


By focusing on Wirthy Consulting Model – Foundation, Evolution and Adoption – the field force improved all aspects of client acquisition strategies. Mostly, the Leadership Development, Talent Acquisition and Sales & Product Certification sections prepared the team to better approach new clients with a compelling ROI story.