Increasing Contact Rates

Automotive Marketing Provider

Background

The client was consistently failing to achieve in-dealership client consultation expectations. The challenges stemmed from a combination of COVID restrictions, a lack of proper staffing and conflicting leadership expectations. The OEM expected immediate improvements to meet the terms of the contract.

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Results

After completing sales and product certification, the field force immediately established a best-ever in-dealership consultation rate and continued that trend 9 of 10 subsequent months. In-dealership consultation rates increased by more than ten-fold.



Process

Concentrating on the Team Development, Process Improvements and Sales and Process Training, the client was able to best focus the team on the steps toward a great consultation. Not only did more clients agree to meetings, but the OE and dealer satisfaction levels increased because the meeting content was greatly improved.

TESTIMONIALS