Increasing Contact Rates

Automotive Marketing Provider


The client was consistently failing to achieve in-dealership client consultation expectations. The challenges stemmed from a combination of COVID restrictions, a lack of proper staffing and conflicting leadership expectations. The OEM expected immediate improvements to meet the terms of the contract.



After completing sales and product certification, the field force immediately established a best-ever in-dealership consultation rate and continued that trend 9 of 10 subsequent months. In-dealership consultation rates increased by more than ten-fold.


Concentrating on the Team Development, Process Improvements and Sales and Process Training, the client was able to best focus the team on the steps toward a great consultation. Not only did more clients agree to meetings, but the OE and dealer satisfaction levels increased because the meeting content was greatly improved.